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The World Games 2021 Unveils “World of Opportunity” Program

Supplier diversity initiative aims to connect certified, diverse Birmingham businesses to compete for opportunities with international event. 

BIRMINGHAM, Ala. – The World Games 2021 Birmingham today announced the kickoff of the World of Opportunity program – its supplier diversity initiative, offering local, small, minority-owned and women-owned organizations the chance to be involved in current and future city-wide business opportunities.

The program provides Birmingham-based, diverse businesses direct access to future work with The World Games 2021 in a variety of categories, including transportation services, event production, security, promotional items, merchandise, sports equipment, food service, technology, printing, medical supplies, event equipment, waste removal, construction services and more.

To support the World of Opportunity initiative, The World Games 2021 also unveiled its supplier database, an online registration system developed by industry-leader CVM Solutions. The database, which officially launched during the kickoff event, allows local, diverse businesses to register and receive direct access to future opportunities to provide goods and services. At the conclusion of The World Games 2021, the database will be provided to the city of Birmingham as a legacy gift to support future events and programs.

“The economic impact of The World Games 2021 is estimated at more than $256 million, the largest of any single event in Birmingham’s history,” said CEO of The World Games 2021, DJ Mackovets. “As such, it is a priority for us that our local, diverse businesses experience that positive impact directly. We’re proud to be able to leave this legacy for the city, even after The Games are complete.”

The World of Opportunity program was developed by The World Games 2021 Supplier Diversity Steering Committee, co-chaired by Marcus Lundy of Regions Bank and Glenda S. Thomas of Southern Company, and made up of officials from the city of Birmingham, local business leaders and community leaders.

“We’re extremely proud to play a role in this important step for the city of Birmingham,” said Thomas. “Not only will the opportunities from this program be transformational for local businesses, but it will also prove valuable for the city moving forward.”

The program was unveiled at a kickoff event at the Birmingham Crossplex, which featured remarks from Birmingham Mayor Randall Woodfin and a panel discussion on the impacts of the initiative.

“Today was a milestone day for The World Games 2021 and the city of Birmingham,” added Mackovets. “We’re thrilled with the level of interest this program has generated and excited for the opportunity to reciprocate the support we’ve received from the community – specifically from our partners at the city of Birmingham, Jefferson County, Birmingham Convention & Visitors Bureau, State of Alabama, and our Foundation Partners, Alabama Power, Protective Life, Regions Bank and Shipt.”

For more information on the program or to sign up, please visit TheWorldGames2021.com/woo.

ABOUT THE WORLD GAMES 2021 BIRMINGHAM

The World Games 2021 Birmingham will be an extraordinary Olympic-style sports experience where elite athletes from all over the world compete for gold in 33 unique, multi-disciplinary sports. Featuring 3,600 athletes from more than 100 countries, the international event will unite global fans with the Birmingham community in more than 20 unique venues around the greater metropolitan area. The World Games 2021 Birmingham, which marks the 40th anniversary of the event, will take place from 15-25 July 2021 and will generate an estimated $256 million in economic impact. The World Games was established by the International World Games Association, an organization recognized by the International Olympic Committee. For more information visit theworldgames2021.com or find us on Facebook, Instagram or Twitter.

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